Principe di Savoia, Milan, Italy
10 November 2015
Prepaid Summit: Europe 2015 will examine:
Italy is one of largest prepaid market in Europe and the sector is still growing despite the rise of the digital channel. A low internet and smartphone penetration rate has meant the country is behind its European counterparts in terms of digital payments but a young population suggests this is due for rapid growth in the near future.
The global economic crisis and conservative consumer spending behavior are expected to provide opportunities for the growth of prepaid cards over the forecast period (2014-2018). Prepaid cards are expected to be the most popular as they allow customers to eliminate wasteful spending and pre-define their spending limits. An inclination towards controlling expenditure and educating the public with regards to the benefits of prepaid card has encouraged their use. Italian legislation is pushing the adoption of prepaid cards by making e-payments mandatory for amounts above EUR1,000.
Italy is seen by many as a case study of what can be achieved by prepaid cards and testing ground for innovative new products. Unlike other countries, where prepaid cards users represent a small percentage, in Italy they are truly mass-market payment tools driving the payments ecosystem.
Prepaid Summit: Europe 2015 brings together thought leaders and innovators to discuss the issues reshaping the prepaid industry landscape. Join us in November to discover new and exclusive research, case studies from around the world and keynote presentations from some of the industry's leading figures.
Please note: The conference will be delivered in English and Italian. Simultaneous translation will be provided on site.