American Express (AmEx) is going to licence
its mobile wallet platform Serve to China-based payments provider
Lianlian Group.

The Chinese merchant is looking to offer a
digital wallet for mobile phone top ups initially, but said the
service would eventually also include bill payments and
purchases.

AmEx has also invested in Lianlian, which has
a distribution network spanning more than 300,000 small business
agents that offer mobile top ups in China.

AmEX said it would work closely with the
Chinese group to bring the digital wallet to the market.

Dan Schulman, group president, enterprise
growth, American Express, said:

 “By leveraging Serve into its
infrastructure, Lianlian Group will be well positioned to enable
consumers to bridge the gap between the limitation of paying with
cash and the opportunities associated with digital commerce.

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“Lianlian Group is a fast growing mobile top
up provider in China and we look forward to providing them with the
technology to deploy a secure, easy and convenient e-wallet.”

As the product will be launched in jointly,
AmEx’s Enterprise Growth Group is going to open an office in
Hangzhou for technical support and consultation services.