The ATM Industry Association’s (ATMIA) US chapter has published an open letter requesting a ‘realistic and consistent’ approach to EMV migration in America.

Intended for global payment networks, the letter addresses the April 19 liability shift for Maestro card transactions at ATMs – US ATM operators will soon become responsible for fraudulent transactions on the ATM/debit network, which is owned by MasterCard.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The letter, written by US ATMIA executive director David Tente, contends that the Maestro deadline will be impossible to meet for the ATM industry.

Tente said: "Two of the Payment Networks have already offered to share chip application technology, in an effort to help resolve issues brought about by Durbin routing requirements and to speed up testing and certification processes."

Even if the industry accepts this approach, Tente continued, a deliverable POS market solution is months away.

The letter contends that the consistency between the Global Payment Networks regarding the EMV migration roadmap for retail merchants is lacking for ATMs.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

ATMIA wants Payment Networks to reevaluate their ATM strategy and roadmaps based on the ‘undeniable realities of the ATM landscape’ – namely, that most ATM transactions are performed using branded debit cards subject to Durbin routing requirements for retail payments; that the ATM industry will not accept multiple upgrades of each machine as a solution; that ATM upgrades/replacements are costly, time-consuming and require qualified technicians.

Tente added: "ATMIA calls upon the Global Payment Networks to synchronize their liability shifts and their requirements, to clear up all confusion and uncertainty and to allow ATM operators sufficient time to get ready."

Related articles:

MasterCard makes technology available for US EMV migration

NAC joins the EMV Migration Forum

ATMIA fraud survey results revealed

ATMIA hits back at cash decline