Google has rolled out an NFC-enabled card called the Beba Card
for public transport in Kenya’s capital Nairobi.
The card will be used on the Citi Hoppa
buses.
Go deeper with GlobalData
Dorothy Ooko, Google-Kenya’s communication
manager told local media:
“The project is on a pilot basis. We
have many partners and that is all we can say for now.”
The Beba Card is a prepaid product that can be
loaded with up to KSH10,000 (USD115) and will be marketed to
commuters.
Users can check the balance and trace back
transactions on the Beba website.
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By GlobalDataThe Kenyan market is predominantly mobile
driven where many companies are trying to capitalise on the success
story of Safaricom’s M-PESA.
m-payments in Kenya totalled more than
KSH318bn in 2011. The figure amounts to between 11% and 13% of the
Kenya’s GDP.
