Qantas Airways, the flag carrier airline of Australia, is set to roll out its own MasterCard-branded platinum credit card by the end of this financial year.

Issued by Citi, the new credit card will offer cardholders a high rate of points earn and exclusive travel benefits.

Revealing plans for the card at the Qantas investor day, Qantas Loyalty CEO Lesley Grant said the card was a response to the strong consumer demand for points as part of everyday spending.

“Around 35% of credit card spend in Australia earn Qantas Points, which shows strong interest in this type of reward but also plenty of room for growth.

“This is a premium card aimed at people who love earning Qantas Points and who travel enough to want access to special deals on air fares and lounge access.

“Ultimately, it’s about giving customers more choice by widening the range of cards that you can earn points on and adding some unique features that only Qantas can offer,” Grant added.

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The Qantas credit card will be the latest in new products rolled out by Qantas Loyalty, including travel, health and life insurance as part of Qantas Assure.

The recent announcement follows on from Qantas Cash – a travel money card launched in August 2013 that has grown 17% market share of this segment.