RushCard
is capitalising on the big banks’ bad reputation and
hopes to attract more costumers by a simplified free structure for
its prepaid Visa RushCard.

Customers who choose the new RushUnlimited
Plan can make unlimited signature and PIN transactions for a new
lower monthly fee, the company said.

RushCard said that cardholders across all
RushCard plans will be able to take advantage of eliminated fees
for bill pay enrollment and transactions, plan changes and
replacement cards.

Electronic bill payments using the RushCard
will also be free. Free fund transfers will also remain free.

The fee for card-to-card funds transfers
between RushCards will be reduced to $0.99 (€0.75) from $2.95
(€2.24) across all plans.

RushCard founder Russell Simmons said:

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“While some traditional banks are raising
monthly minimums and fees, RushCard, with the doubling of our
monthly new customer acquisitions, continues innovating toward our
mission of empowering Cardholders to achieve their financial
well-being, with products and services that are compelling
alternatives to banks and check-cashing firms.

RushCard hopes the RushUnlimited Plan will be
live from March 2012.