Visa Europe has released the results of its second quarterly
contactless barometer, which aims to chart consumer’s changing
attitudes to
contactless payments.
The survey conducted across the UK, Poland and
Turkey also provided an insight into contactless usage in 2012.
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The findings showed that contactless owners
value the convenience and ease of contactless payments, but suggest
that the current relatively low acceptance levels in some markets
is still preventing usage from becoming an everyday habit.
Of those polled 77% of contactless owners
across all three markets agreed or strongly agreed that contactless
technology would ultimately become more commonplace than cash as a
payment method.
87% agreed that contactless will be
instrumental in bringing mobile payments to market in the near
future.
Mark Austin, head of contactless for Visa
Europe said: “People with experience of contactless cards are
starting to see it as the first step to the arrival of mobile
payments. The tipping point to more mainstream acceptance will be
availability: the more chance consumers have to use their
contactless cards, the more enthusiastic their response
becomes.”
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By GlobalDataThe research also provides insight into the
role that banks and retailers can play in further stimulating
consumer adoption of contactless payments.
Communication received from the bank either
before or after receipt of a contactless card plays a vital role in
driving understanding and awareness of the new service among
contactless cardholders.
Visa Europe foresees the London 2012 Olympics
as a major tipping point in the UK, with thousands of new
contactless terminals being installed across sporting venues aiming
to make payments easy and convenient.
Austin added: “With the number of contactless
cards in circulation in the UK forecast to top thirty million by
the end of next year and London 2012 set to showcase how the
technology offers added convenience, the next twelve months provide
an opportunity for the industry to capitalise on contactless
payments and further connect with consumers.”
The survey was based on the results of 1,700
banked individuals and in-depth panel session with around 500
contactless card owners per market.
