Loyalty solution providers’ Welcome Real-time and Aimia, have partnered to roll out the Welcome XLS solution for the Commonwealth Bank of Australia’s Awards credit card loyalty scheme.

The solution will be hosted by Aimia who helped develop the loyalty scheme with the bank.

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The Commonwealth Bank’s credit card loyalty programme allows its Award members to redeem points at retail department store Myer. The bank is seeking to extend the programme by collaborating with other retailers.

CEO of Welcome Real-time Philippe David said: "We’re pleased to be working with Aimia on this project. Aimia is experienced in delivering and managing loyalty services to brands across various industry sectors and we are proud to be partnering with them on this vast loyalty scheme in Australia."

 

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