WorldPay launches interactive alternative
payments heatmap showing market preferences by geography
Most companies usually publish research
papers, but WorldPay has gone a step further and has released an
interactive heatmap that details payment preferences in specific
markets.
Go deeper with GlobalData
The heatmap comes in association with a
whitepaper and can be found here.
According to WorldPay, the alternative
payments market – such as real-time bank transfers, offline credit
transfers, direct debits, e-wallets and mobile payments – account
for €165bn of worldwide e-commerce transactions. That is
representative of 22% of the total transaction value.
Key findings of the paper, titled Optimising
your Alternative Payments: a Global View, include:
- e-wallets account for 36% of the e-commerce transaction market
and are expected to grow even more, to 43% by 2015, - Real-time bank transfers account for just 12% of all such
transactions, but it is expected to grow to 20% by 2015, - Card payments still dominate the e-commerce markets in the UK
(11%) and US (17%), - In Germany, 66% of e-commerce transactions are based on
alternative payment method, - In China, Alipay has a 60% market share in e-commerce
transaction, while cash-on-delivery remains a popular payment
method with 20% of the market.
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