American Express announced the launch of its 2021 Shop Small Campaign in India which builds on its commitment to support small local merchants as they continue to recover from the impact of the pandemic.

During this campaign, which runs till October 31, 2021, American Express Cardmembers are eligible to earn 500 cashback every time they spend 1,000 limited to five transactions while shopping in-store.

This year’s campaign supports over 80,000 small and medium-sized merchants including supermarkets, retail shops, healthcare services, bakeries, restaurants, and hotels across 6 cities – Delhi NCR, Mumbai, Bengaluru, Chennai, Pune, and Hyderabad.

The campaign supports 80,000 merchants”

Commenting on the Shop Small campaign Mr. Manoj Adlakha, SVP and CEO American Express Banking Corp., India said:

“We are excited to launch our Shop Small Campaign which has been specially designed to help merchants in their post-lockdown business recovery. The campaign supports 80,000 merchants across six cities enabling them to revive their businesses, in the aftermath of the pandemic.

“By encouraging our Cardmembers to shop small we are helping small business owners in our local communities revive and thrive”.

 “Small businesses are the economic bloodstream of the Indian economy”

 Sharing his thoughts on the campaign Mr. Kumar Rajagopalan, Chief Executive Officer, Retailers Association of India stated:

“Small businesses are the economic bloodstream of the Indian economy. The Shop Small initiative by American Express has given timely support to small businesses during these tough times. We hope initiatives like this will help bolster the segment”.

 Lockdowns have “hampered our livelihood”

 Expressing his support for the campaign Mr. Kunal Kapoor, Manager Krishna Supermarche 37, said:

“Our customers are the heart of our business. The several lockdown phases have led to a slowdown in our business and hampered our livelihood.

“With Shop Small by American Express, we are looking forward to welcoming more customers in our shops and provide them with their choice of products/services”.