American Express is launching a new Facebook
app ‘Link, Like, Love’ giving cardholders deals, access and
experiences based on their interests, likes and social

The app will allow consumers to link their
cards to the programme on the Facebook page and choose their
favourite deals. The platform is built upon American Express’ Smart
Offer APIs which enable coupon-less offers. The offers will be
delivered to the consumers via a personalised dashboard.

“We’re thrilled to bring together the power of
the Facebook platform and our core business assets in a way that is
personalised, meaningful and will result in significant value for
both merchants and cardholders,” said Ed Gilligan, vice chairman
of American Express.

American Express has also unveiled a new
marketing tool ‘Go Social’, allowing its small business merchants
to distribute coupon-less offers to its users. ‘Go Social’ will
allow merchants to build their business and evaluate their social
offer campaigns with detailed reports. 

In the coming months American Express plan to
build on this scheme by delivering membership rewards,
entertainment access and exclusive content all based on the
cardholder’s Facebook activity.