Australian supermarket chain Woolworths has introduced Apple Pay for its credit card customers.

The move builds on Woolworths Rewards’ integration with Apple Wallet, which was introduced in 2017.

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The latest step will enable Woolworths customers to pay for their purchases through an Apple Pay-supported device.

Customers can make the purchases in-store, through the app or website by using their credit card.

All Apple Pay users will also be eligible for the rewards and benefits offered by Woolworths credit cards.

Woolworths Financial Services, Digital and Payments head Paul Monnington said: “We’re seeing digital wallets grow in popularity because they offer quick, seamless and hassle-free payments for customers.

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“With the launch of Woolworths Credit Cards with Apple Pay, we’re pleased to be extending choice and convenience to all of our card holders.

“Now that both the Woolworths Credit Card and Rewards cards are available in the Apple Wallet, customers can avoid pulling out their wallet and simply tap their iPhone or Apple Watch to pay for, and earn points, on their next shop.”

In Apple Pay, the actual credit card number is not stored for the transaction. Instead, the system assigns a unique device account number encrypted and stored in the device.

All transactions made through Apple Pay is authorised with a one-time unique security code.

In January this year, US retailer Target added support for Apple Pay along with Samsung Pay and Google Pay. The company also enabled acceptance for Visa, Mastercard and Discover contactless cards.