Israel-based CallVu has announced that an international credit card company has selected its Digital Engagement technology to authenticate customers during service calls through smartphone biometrics.

CallVu biometric authentication technology leverages fingerprint recognition features on customer’s mobiles for authentication.

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The Digital Engagement platform eliminates the need for customers to remember passwords and personally identifying information.

CallVU biometric authentication enables quick access to advanced self-service options and avoids requirement of live agents for verification. Additionally, the technology is said to offer more accurate call routing.

CallVU founder and CEO Ori Faran said: “Customers of most financial services -banks, credit unions, investment services – expect the very best services they can get, at any hour of the day, via a friendly and secure interface.

“With CallVU’s Digital Engagement solution, these customers get the service they need quickly with a wide range of self-service options that eliminate the need to wait on the line for an agent.

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“Adding CallVU’s biometrics to the credit card holder’s self-service offering further simplifies customers’ access to advanced digital services while strengthening data security.”

CallVU allows financial institutions to select fingerprint, facial or a combination of both for the authentication process in order to improve customer security or ease of use.

The company claims that Digital Engagement biometric authentication platform has enabled companies slash contact centre call volumes by 30% and decrease average sales or service call duration by 25%.