Cardless, a San Francisco-based credit card company, and the Cleveland Cavaliers have announced a partnership to provide fans of the NBA team with access to a co-branded credit card product.

The product will consist of both a physical and virtual credit card that provides Cavs fans the opportunity to receive rewards for purchases in the form of unique experiences, merchandise, and exclusive offers.

Cardless is the first US based, mass consumer credit card firm to come into existence in more than 25 years, since Capital One Inc in the early 90’s.

Founded by Stanford graduates Michael Spelfogel and Scott Kazmierowicz, the company has developed a model that enables brands of all sizes and scales to connect with and reward their most passionate and loyal customers.

The Cleveland Cavalier Credit Card

Account holders benefit from the Cardless mobile app designed for ease of use, efficiency, transparency, security, and a fanatical devotion to account holder service.

The Cleveland Cavaliers Credit Card will initially be available to Cavs Wine & Gold United Members, the team’s official season ticket-based year-round membership club, for the 2020-21 season.

The card will include an innovative numberless physical credit card for enhanced security, as well as access to virtual cards in the Cardless app. Each purchase will earn Cardless points, which can be redeemed for exclusive Cavs merchandise, memorabilia and experiences.

Points can also be redeemed for gift cards, statement credit, or donations to the Cavaliers Community Foundation at a preferential rate.

Backed by a growing network of issuers

The Cleveland Cavaliers Card by Cardless will offer 10% back in statement credit for purchases online and in-person at the Cavaliers Team Shop. 5x points back on Wine and Gold United memberships (season tickets). 3x points back for eat-in and take-out dining, including at local Cleveland and Northeast Ohio restaurants. 3x points back on grocery store purchases, and 1x points back on everyday purchases.

Cardless products are backed by its growing network of issuers, processors and banking partners, allowing it flexibility in the types of products and interest rates it can provide for specific programs.