US-based credit card issuer Credit One Bank has inked a multi-year partnership with WWE, a sports entertainment company majorly known for professional wrestling.

This partnership will include a themed credit card for WWE fans, in addition to other product and fan initiatives.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Credit One Bank senior vice-president of marketing John Coombe said that the tie-up will enable Credit One to utilise WWE’s media platform through integrated content.

This includes integration of Credit One Bank messaging into upcoming WWE pay-per-view events on WWE Network, such as Survivor Series and Tables, Ladders & Chairs.

Additional integrations are set to be featured across WWE’s various digital platforms, including YouTube.

Coombe added: “This relationship will help us reach new consumers, extend our leading product and service offerings to our millions of card members, and ultimately give people more of what they love—something that aligns well with WWE’s approach to developing family-friendly entertainment accessible to fans across multiple platforms.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

As part of the tie-up, WWE and Credit One Bank plan to provide new benefits and customer experiences for existing and future Credit One Bank card members.

WWE chief brand officer Stephanie McMahon said: “We are proud to partner with Credit One Bank on this multi-faceted partnership which will provide exciting opportunities for WWE fans and Credit One card members.

“We are confident the WWE Universe will enjoy the offerings we are creating as part of this integrated campaign.”

Last year, Credit One Bank launched a new cash back rewards credit card in collaboration with American Express, offering unlimited 1% cash back rewards on every dollar spent.

In 2018, Credit One Bank unveiled a new credit card featuring ice hockey team Vegas Golden Knights theme.