Fintech firm Curve has partnered with digital advertising platform Cardlytics to launch new programme Curve Rewards designed for customers in-app.

The programme is available through the Curve app and is built on Cardlytics’ instant purchase intelligence data, which is based on the purchasing behaviours of over 12 million active bank card users in the UK.

This partnership will see Curve’s more than one million customers in the UK being connected with Cardlytics’ high street brands that includes Pret a Manger, JustEat, FatFace, Harvey Nichols and Cult Beauty.

Users will be provided with exclusive introductory offers of up to 20% cashback at Hussle and 5% cashback at Harvey Nichols and Cult Beauty.

These offers are selected after assessing the predicted spending behaviours of consumers over the coming weeks as Covid-19 related restrictions are being lifted.

Curve chief operating officer Nathalie Oestmann said: “We’re delighted to be working with Cardlytics to refresh Curve’s Rewards programme and deliver more value to our customers.

“Whether you are looking forward to hitting the high street again or prefer to order online, or a mixture of both, Curve Rewards programme will help you earn while you shop, with discounts on a huge range of some of the UK’s best loved online and high street brands.”

Curve, which is live in 31 markets across the UK and Europe, is the first brand to partner with Cardlytics.

Cardlytics customers include banking brands such as Lloyds Banking Group and Santander.

Curve provides several benefits to its customers, including instant notifications and categorisation across their purchases, the capacity to earn instant 1% cashback at selected retailers as well as the ability to fit their cards into Google Pay, Apple Pay and Samsung Pay.