EML Payments USA has partnered with sportsbook operator PointsBet to launch a reloadable payments card for gamers. Users of the PointsBet card will be able to load funds to their gaming account.
The PointsBet card enables real-time payouts. The payouts can be pushed to the gaming account or used for online, in-store, in-app and ATM transactions.
The partners expect the new product to help cater to the online sports betting market in the US.
EML Payments president for Americas Jamison Jaworski said: “The launch of the PointsBet reloadable payments card represents an exciting time in sports betting for both PointsBet and EML.
“Both companies understood the importance of being first to market with an acquiring and payout solution to enhance the PointsBet gaming experience, boost brand loyalty and meet the challenges of today’s rapidly evolving US online sports betting landscape.”
Including the new card, EML portfolio comprises 11 branded reloadable prepaid programmes in the gaming industry. This spreads across Australia, Europe, the UK and the US.
PointsBet US CEO Johnny Aitken said: “Our relationship with EML has allowed us to quickly and seamlessly integrate a withdrawal method that is unique to the US sports betting market.
“While other sportsbooks are still trying to figure out how best to payout winnings to their players, PointsBet is able to focus on making continual improvements to our existing process and providing a VIP experience.”