Eurobank scores co-branded card deal with Manchester United

Eurobank, a Serbian financial institution with over 900,000 clients, has scored a regional sponsorship deal with Premier League club Manchester United.

Under the terms of the deal, Eurobank has become the first bank in Europe to team up with Manchester United for payment cards.

Eurobank will have the exclusive right to market official Manchester United credit cards to the club’s estimated 1.2m followers in the country.

The deal with the club, one of the world’s most famous sports teams, shows the bank is really keeping its eye on the ball in terms of marketing.

Philippos Karamanolis, president of the executive board of Eurobank, acknowledged Manchester United’s global recognition in selecting it as a partner for co-branded cards.

Philippos said: "We are very proud to associate Eurobank Serbia with Manchester United, one of the top brands in the world, with which we share many common values.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Electronic Payments International.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

"We are also extremely happy because this is the first such partnership launched in Europe, which is a great honour for both Serbia and our Bank," he added.

Richard Arnold, managing director of Manchester United Group, commented: "I’m delighted that Eurobank are announcing these co-branded payment cards as part of our new partnership with the bank."

"With 1.2m followers in this country, Manchester United already has a strong following in Serbia and we hope this new partnership with Eurobank will help this burgeoning following grow even larger," he concluded.

Manchester United’s current club captain is Nemanja Vidic, a Serbian who has played for the Premier League club since 2006.

Based in Belgrade, Eurobank is a subsidiary of Greek financial services provider Eurobank Ergasias.

Co-branded cards on rise in Vietnam: Report