Fintech firm Fiserv has rolled out a business intelligence platform to help financial institutions optimise their card portfolio using market intelligence as well as business and cardholder data.
Dubbed Card Expert, the platform brings together key data and delivers actionable insights in interactive dashboards.
This is said to help financial institutions in making important business decisions about the performance and profitability of their card portfolio.
Moreover, this platform will provide the firms with holistic view of their business including debit and credit transaction data, mobile app and ATM usage, risk management, and loyalty programme performance, among others.
The critical trends and key metrics featured in dashboard galleries with customisable views is expected to help the companies boost portfolio optimisation.
Fiserv Card Services executive vice-president Himanshu Patel said: “Financial institutions are facing unprecedented market conditions that leave no room for fumbling in the dark.
“With Card Expert they can access tangible insights to guide business decisions and help build stronger customer relationships.”
According to Fiserv, firms without a data analyst on staff will benefit from the business intelligence capabilities of the new platform.
Through the ‘Ask Card Expert’ feature on the platform, users can type in portfolio questions using natural language in order to make custom-data queries.
Card Expert is claimed to offer instant intelligence on portfolio metrics by proactively monitoring critical key metrics and sending live data-driven alerts.
Last month, Fiserv unveiled an artificial intelligence-based fraud detection solution to enable card issuers to curb fraud and maximise legitimate cardholder spend.
Recently, US-based loyalty and payment solutions provider Alliance Data Systems inked an agreement to migrate its credit card processing services to Fiserv.