US-based payments technology company InComm Payments has joined forces with UK-based reward and recognition experts team Motivates.

Under this partnership, InComm Payments has rolled out Motivates’ Lifestyle Ultimate multi-choice gift card through its UK retail network.

Using the Lifestyle Ultimate card, customers can choose where to shop from over 80 merchants including restaurants, clothing, cosmetics, entertainment and leisure.

These merchants are presented by the Lifestyle Ultimate website, where cardholders can exchange their gift card value for purchases.

The recipient of the card also gets an in-store or online voucher, as they look forward to the upcoming holiday season.

The gift card is available in a £20 denomination or as a variable £20-100 denomination.

It can be bought at over 3,600 grocery, convenience, and high street retail shops in the UK.

Motivates chairman Bill Alexander said: “We are thrilled to be teaming up with InComm Payments to launch our Lifestyle Ultimate gift card within some of the UK’s leading retailer.

“We have been making rewarding easy for companies small and large for over 16 years, so we are delighted to now be making gifting easy for UK consumers with a multi-retailer gift card that offers ultimate choice, service and flexibility.”

Founded in 1992, InComm Payments offerings range from prepaid cards to switch payment processing, according to its website.

InComm Payments International, EMEA and Canada SVP Frankie Juliano said: “We are delighted to partner with Motivates to exclusively offer a best in class choice product to our retail partners and to their consumers.

“We are excited to launch the Lifestyle Ultimate gift card and as we all prepare for a unique holiday season, there is no better time to launch such a flexible gifting product for consumers.”

Recently, InComm Payments launched a new payment solution to enable sports and entertainment venues to switch to cashless payments ecosystems.

Using this system, the audience attending any event at these venues can exchange cash for an open-loop gift card at the guest services office.