Payments technology firm InComm has collaborated with retailer Poundland and transaction processing technology firm Eezi to introduce a gift card programme in the UK.
Under the programme, gift cards will be available at Poundland stores across various categories including online shopping, gaming, streaming, dining as well as retail.
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Poundland transformation director Mat Ankers said: “Step by step, day by day, we’re becoming the retailer our customers want us to be, offering more of the things they love – like this wide range of gift cards – in select stores.”
Currently, the gift cards are available in 200 Poundland stores. The retailer plans a broader roll-out during the course of this year.
Overall, Poundland has more than 850 stores in the UK and Ireland.
InComm senior vice president for EMEA and Russia Simon Osgood said: “We’re excited for Poundland’s customers as, in addition to having a one-stop shop for discount products, their customers now have access to convenient gifting and self-purchase options through this partnership.”
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By GlobalDataIn 2018, InComm partnered with Razer and its e-payment subsidiary MOL Global to launch Google Play gift cards in Thailand. At launch, the cards were made available in more than 4,000 7-Eleven stores.
This was followed by InComm’s launch of Google Play gift cards in Malaysia that were made available in over 2,250 7-Eleven stores.
