US-based instalment payments platform Sezzle has rolled out a virtual card to offer interest-free instalments solution for both in-store and online purchases.

Powered by card issuing platform Marqeta, the Sezzle Virtual Card is launched on Apple Pay and Google Pay payment wallets.

In-store retailers already accepting Apple and Google Pay will now be able to offer Sezzle’s buy now, pay later (BNPL) solutions to their customers.

Using the virtual card, customers can pay for their in-store purchases in four interest-free instalments over a period of six weeks.

Merchants looking to offer the instalment services can sign up by opening an account with Sezzle.

Customers can activate their virtual cards in the Apple and Google Pay wallets by tapping their phone at point-of-sale (POS) terminals at checkout.

Sezzle co-founder and CTO Killian Brackey said: “As traditional, in-store retail re-emerges, it’s critical that we support our merchant partners by giving them new tools to jump-start sales, both online and in-store.

“As a proven solution for driving incremental sales and new customer growth, we are thrilled to publicly announce an easy way for US retailers to offer Buy Now, Pay Later in store.”

In its second quarter, Sezzle added 325,000 new users and posted a yearly growth of 326%.

Recently, Federal Bank and Innoviti teamed up to offer debit card EMI on POS terminals. Innoviti also collaborated with Visa to offer instalments at POS to cardholders.

Similarly, eBay’s PayPal also launched its new short-term instalment solution in the US.