UK-based payments provider SumUp has collaborated with Facebook and Instagram to launch a social media Gift Cards in a bid to support small businesses during Covid-19.

SumUp merchants can now create a Sticker for their Instagram Stories or add a button to their Instagram accounts. People can then tap the stickers or buttons on Instagram to buy a gift card and complete their purchase.

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In addition, consumers can re-share stickers in their own Stories on Instagram, for their followers to see and interact with.

Marc-Alexander Christ, SumUp Co-founder, said: “In the face of the ongoing difficulties of the Covid-19 crisis, I am constantly amazed and inspired by the innovations and solutions our extraordinary team at SumUp is creating to help our merchants across the world.

“We are delighted to collaborate  with Facebook and Instagram on this initiative, and it is yet another example of the forward-thinking methods required to keep building support systems for small businesses that help them to keep trading during these challenging times.”

Supporting businesses during Covid-19

The initiative is the latest in a number of solutions unveiled by SumUp in recent weeks  to support its merchants during Covid-19.

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Through the collaboration with Facebook and Instagram, SumUp hopes to enable merchants to promote their services and offers during lockdown.

Rahul Patel, MrP’s CornerShop owner and SumUp user, said:“We believe in staying positive and find our products make people happy and bring joy to their lives during such an unusual time – just check out our Instagram stories @mrpscornershop. Through gift cards, this has enabled our loyal customers who love what we do to share this with their loved ones, and hopefully bring the same joy into their lives!”