The UK credit card provider formerly known as SAV Credit has re-launched as ‘NewDay’.

NewDay says it aims to be a different kind of company, with its main objective being to ‘help people be better with money’.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

James Corcoran, the company’s CEO, said: "Our commitment to delivering against our newly established manifesto is central to our future success.

"It will not be an easy task and certainly it will not be achieved overnight, but we are really optimistic and excited about the prospect of making our customers better off in the future."

NewDay provides its original ‘aqua’ card – launched in 2001 for people overlooked by the high street banks – alongside ‘marbles’ and ‘Opus’ cards, which are no longer open to customers.

The company recently acquired a portfolio of co-branded credit and store cards from Santander that included major brands such as Debenhams, House of Fraser, Laura Ashley and the Arcadia Group.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The latter, which is comprised of nine of the high street’s best-known retail fashion brands, including Dorothy Perkins, Outfit and Topshop, has also agreed a five-year extension of its partnership with NewDay, until 2018.

A spokesperson from the Arcadia Group said: "We want as many of our customers as possible to access our card products, provided they borrow affordably, and so we also value NewDay’s responsible approach to lending."

In total, NewDay has over 4m customers and expects to welcome over 1m new ones in 2014.

Related articles:

UK’s SAV Credit looks to bulk up

Santander adds 18-month 0% interest period to its 123 credit card