Wirecard North America, a subsidiary of German payments firm Wirecard, in collaboration with CSL Plasma has rolled out cash-back donor prepaid card.

The new card, touted to be the industry’s first cash-back donor prepaid card, offers more exclusivity and benefits for donors in the US.

Wirecard’s cash-back rewards solution programme enables businesses to drive loyalty and customer satisfaction by offering cash rebates for everyday spending activities.

The cash-back option was launched to support the Platinum level loyalty tier of CSL Plasma’s new iGive Rewards Loyalty Program.

Platinum level donors get a one-time milestone reward, and cash-back for spend at local grocery stores and quick service restaurants, and the cash-back payment is done directly to their reward card.

CSL Plasma director of marketing and corporate communication Robert Mitchell said: “Our collaboration with Wirecard has allowed us to offer a new Platinum level to iGive Rewards that offers more exclusivity and benefits to our valued donors.

“With the personalised cash-back rewards prepaid card, Platinum level donors receive additional points and other perks. Donors are excited about iGive Rewards and all the extras we’ve put into place for them.

“The evolution of the iGive Program and Platinum Rewards is another way that CSL Plasma is delivering on its promise to give back to the donors that give their time to make sure plasma is available to make life-saving therapy of patients in need.”