Norwegian biometric fintech firm Zwipe has teamed up with China-based EMV personalization and payment solutions supplier Wisecard Technology to support mass-market adoption of biometric payment cards.

Focusing on personalization software development, Shenzhen-based Wisecard mainly serves the smart card payment industry.

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Under the latest agreement, it will facilitate the development of personalization offerings for Zwipe Pay products.

Wisecard VP Kevin Yi said: “We are excited to work closely with Zwipe to tap into the huge potential we see for biometrics in the payments market.

“Zwipe has led the way in establishing a global network of partners to make the launch of biometric payment cards and wearables at scale as effortless and cost-effective as possible.”

Zwipe’s partnership with Wisecard will especially benefit smart card manufacturers.

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They will gain access to a personalization process of their biometric payment cards – powered by Zwipe.

Zwipe CEO Andre Lovestam said: “We are excited to partner with Wisecard as we continue to expand our ecosystem and our capacity to provide the most comprehensive and compelling offerings within biometric payments to smart card manufacturers and issuers, further cementing the value-add we bring to our customers.”

Wisecard is the latest addition to Zwipe’s growing list of partners.

Last month, Zwipe partnered with Italian smart card manufacturer Publicenter to launch advanced biometric payment cards.

Zwipe recently also joined forces with TGS, Watchdata, Asia Credit Card, and Toppan.